Search Engine Optimization (SEO) is the one of the most cost-effective ways to increase the online visibility of your website in all leading search engines like Yahoo, Bing, and Google. Whether you have hired an agency to manage your SEO Campaign or doing it in-house, it is very important for you to avoid certain common SEO mistakes which could lead to the failure of your SEO Campaign. Here are 7 common SEO Mistakes that you need to avoid at any cost in order to ensure the success of your search engine optimization (SEO) Campaign.
SEO Mistake 1 - No Plan of Action
A well-defined plan of action is very important for a successful SEO Campaign. Without a proper plan of action, you won’t be able to know whether you are achieving your SEO goals or not. Also, your SEO Campaign will become a sheer wastage of time and money due to lack of a clear plan of action. So if you want to ensure the success of your SEO Campaign, make sure you have a solid plan of action.
SEO Mistake 2 - Improper Keyword Research
Don’t create a list of keywords on your own. Instead, use popular keyword research tools like Google Keyword Planner to find out the best keywords for your website and estimate how they perform.
SEO Mistake 3 - Keyword Stuffing
Important search engines like Google penalize websites which stuff keywords in their web content or Meta tags. Use your keywords smartly in your website content and make sure that your content is for users, not the search engines. Otherwise, you will lose your search engine rankings. In worst case, you can also get your website banned from appearing in search engine results.
SEO Mistake 4 - No Fresh & Unique Content on Website
Keep your website content fresh, unique and up-to-date by posting new blog posts, articles, case studies and websites on a regular basis because people won’t return to your website if it has nothing new to offer. Also, search engines love websites having fresh and unique content and rank them up in search engine results pages (SERPs).
SEO Mistake 5 - Low Quality Back Links
Low quality backlinks or links on spammy websites don’t do any good for your SEO Campaign. Instead, they could lead to the failure of your SEO Campaign as search engines like Google consider them as spam and manipulation of its search engine results. Remember that Buying, Selling or Accumulation of links on spammy websites is a direct violation of Google’s webmaster guidelines and a strong case for penalties like ranking collapse or website ban, in worst case. So make sure you avoid such practices for the success of your SEO Campaign.
SEO Mistake 6 - No Social Media Optimization
Since social media popularity is a key ranking factor, you need to post interesting content on your social media page regularly in order to keep your fans and followers engaged and keep them coming back. You also need to communicate with your fans and followers on a regular basis or else they will lose interest in your page. So, if you want to achieve higher search engine rankings through SEO then make social media optimization a part of your SEO Campaign and manage it properly.
SEO Mistake 7 - No Conversion Points on Website
Your SEO Campaign would be of no use if you have nothing on your website that can convert your visitors into leads or customers. To ensure your visitors into leads or customers, always include a “Request a Quote” or “Free Enquiry” form on your website to stimulate conversions. You can encourage your website visitors to provide their contact information by offering them free tools, white papers etc. Also, make sure that your website content is compelling enough to convince your visitors to respond to your call of action. This is the best way to convert a visitor into a lead and a lead into a customer. So these are some common mistakes that could lead to the failure of your SEO Campaign. If you want to get best results from your SEO Campaign then avoid all aforesaid mistakes at any cost.
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