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BookMyShow’s new Progressive Web App drives an 80% increase in conversions

MetLife Asia’s Singapore-based innovation center, LumenLab, has begun testing the world’s first, automated insurance solution using blockchain technology to offer pregnant women financial protection in case of gestational diabetes, without ever needing to make a claim.The experimental product, known as “Vitana,” is Singapore’s first dedicated insurance product for gestational diabetes. Vitana securely connects to customers’ electronic medical records via their mobile device to issue a policy within minutes. It triggers an automatic payout upon diagnosis, without the need to make a claim.

Since launching our PWA, we’ve seen an exponential increase in mobile conversion rates. The PWA helped us connect with more people on mobile — and it's mobile users who make up the majority of our overall audience.

– Sahil Tewari, Assistant General Manager, Mobile & Web
1. BookMyShow's PWA drove an 80%+ increase in their conversion rates.
2. The size of the PWA is 54x smaller than the Android app and 180x smaller than the iOS app
3. The PWA takes less than 2.94 seconds to load and enables checkout within 30 seconds.


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